The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is AutoNation Subaru Arapahoe dedicated locally to the Love Promise?
Our Love Promise weaves a story of compassion and connection through meaningful partnerships with local charities and non-profits. Gratitude fuels our journey, as we cherish the chance not just to exist within our community, but to passionately serve it. At AutoNation Subaru, we don't just see a business; we see one family bound by a shared commitment to making a positive impact that resonates far beyond the roads we travel together.
Humane Colorado - Buddy Center Campus, ASPCA
National Park Foundation
Samuels Elementary School
Parker Task Force, Denver Rescue Mission, Meals on Wheels America, Help & Hope Center
Leukemia & Lymphoma Society, Make A Wish, Children's Hospital Colorado, Cancer League of Colorado
Love Promise Stories from AutoNation Subaru Arapahoe
Subaru and AutoNation Subaru Arapahoe believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Delivering Hope: Subaru Brings Comfort to Cancer Patients - Lauren S
Through the Subaru Loves to Care initiative, AutoNation Subaru of Arapahoe has partnered with The Leukemia & Lymphoma Society (LLS) and HCA HealthONE Presbyterian St. Luke's to bring comfort and encouragement to cancer patients. Each summer, this meaningful collaboration results in the delivery of cozy blankets, thoughtful care kits, and handwritten messages of hope. On 6/24/25, AutoNation Subaru of Arapahoe generously visited the hospital to personally deliver these items, brightening the day of patients undergoing treatment. These simple yet powerful gestures are deeply appreciated—patients often share how much it means to feel seen and supported by their broader community. By engaging local Subaru retailers and community members, these deliveries not only uplift patients but also help advance LLS’s mission to improve the quality of life for patients and their families. We are truly grateful for Subaru’s compassion, generosity, and commitment to making a meaningful difference. This year, AutoNation Subaru of Arapahoe has also opted to support the LLS Urgent Needs Program, which will provide 10 blood cancer patients financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc.
AutoNation Subaru Arapahoe Teams Up with Help & Hope Center to Support Local Community - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Centennial, this is a harsh reality. Helping others strengthens communities, which is why AutoNation Subaru Arapahoe is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like AutoNation Subaru Arapahoe have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, AutoNation Subaru Arapahoe donated 120 coats to Help & Hope Center. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
AutoNation Subaru Supports Make-A-Wish Colorado through local giveback night - Sarah M
AutoNation Subaru Arapahoe has been nationally recognized by Subaru of America, Inc. for its outstanding commitment to the Subaru Love Promise—Subaru’s pledge to support and uplift local communities, while ensuring respect for all people. Fostering its commitment to the Love Promise, the Arapahoe team has made a powerful contribution to Make-A-Wish Colorado through their engagement in Campus Middle School’s Wish Week. AutoNation Subaru Arapahoe proudly participated in Red Robin’s Giveback Night, with team members dining in to support Campus Middle School’s efforts. They also joined the nationwide “Wishmakers Wanted” photo collage during World Wish Month, celebrating over 40 years of Make-A-Wish. At the Red Robin giveback night, wish kid Garret had the opportunity to share his wish story to be on his favorite YouTube series! Garret spoke to the power of a wish, and the impact it had on him during his treatment and beyond. His wish gave him something to look forward to and joy to reflect on. Furthermore, AutoNation Subaru Arapahoe continues to prove that giving back isn’t just a promise—it’s a passion.
A Bear, A Knee, and a Bridge: Subaru’s Gift of Comfort to Arapahoe County’s Youngest in Crisis - Kevin H
The Arapahoe County Sheriff’s Office recently welcomed a group of visitors who brought with them more than just thoughtful conversation—they brought comfort, compassion, and a reminder that our community cares deeply for its most vulnerable members. This visit was part of the annual Teddy Bear Drop, a mission rooted in love and humanity. It aims to provide children who are experiencing trauma, fear, or crisis with a simple but powerful gesture: a teddy bear to hold onto when their world feels uncertain. These bears, gently carried in the trunks and patrol vehicles of our deputies, often become quiet companions during some of a child's hardest moments. The Sheriff’s Office was grateful to partner with representatives from Subaru of America and AutoNation Subaru Arapahoe, whose dedication to making a difference was evident in every conversation and every bear they delivered. Subaru’s Love Promise Champions—Austin Forde, Darnell Thomas, Diana Thomas, and Jeremy Ford—along with Deron Lundgren from Subaru of America, took the time to personally visit and hand-deliver the teddy bears, reinforcing the human side of corporate commitment. This meaningful day was made possible through the care and coordination of Captain Heaton, who helped organize the visit and ensured it was carried out with the sincerity and respect it deserved. His role in bringing together law enforcement and community partners exemplifies what it means to lead with empathy. During the visit, Subaru’s team took a tour of the Sheriff’s Office and engaged in open, heartfelt dialogue with deputies and staff. They listened to stories from the field—moments when a small teddy bear made all the difference for a scared or grieving child. In turn, they shared their own stories of service through Subaru’s Love Promise initiatives and how their work in the community is driven by a deep desire to support, uplift, and connect. There were no speeches or formalities that day—just a shared understanding that even the smallest acts of kindness can carry the most weight. For a child in distress, a teddy bear can offer a lifeline of comfort. For a deputy responding to a difficult call, it can be the tool that breaks through fear and begins to build trust. And for a team of Subaru representatives, it was a chance to see the very real impact of their outreach, far beyond the showroom floor. The Arapahoe County Sheriff’s Office extends its heartfelt thanks to every member of the Subaru team who made the visit possible and for reminding us all that compassion doesn’t require a badge or a uniform—it only requires a willingness to care. This year’s Teddy Bear Drop was more than a delivery. It was a quiet but powerful gesture of hope, made possible by the belief that community means standing together, comforting one another, and never underestimating the impact of a small gift held in tiny hands.
Parker Non-Profit Organization Feels the Love - Diane R
The Parker Task Force (PTF) for Human Services is feeling the love from AutoNation Subaru Arapahoe and Subaru of America, Inc., and so are the clients who turn to the nonprofit organization for support. Thanks to the 2024 Subaru Share the Love® Event, AutoNation Subaru Arapahoe raised an incredible $65,360 for PTF. While PTF’s main focus is operating its food bank, the organization also provides limited financial assistance to help clients avoid eviction, utility shutoffs, and other crises. With the cost of living in the Parker area continuing to rise, PTF has seen a sharp increase in expenditures required to help keep individuals and families in their homes. The generous donation from Subaru is helping PTF purchase healthy perishable food for the food bank and support these vital financial assistance programs. But the love doesn’t stop with a check—Subaru executives and employees rolled up their sleeves and hit the streets to support a community food drive aimed at restocking the food bank’s shelves. During these drives, PTF volunteers hand out lists of needed items outside local grocery stores. Caring members of the community purchase the items and donate them on the spot. Volunteers box the goods and prepare them for pickup by a rotating team of drivers every 30 minutes. Subaru vehicles were easy to spot as Subaru employees joined the circuit, collecting donations from store to store and delivering them to PTF. About 60% of PTF’s clients are single-parent families and senior citizens, many of whom rely on the food bank to meet their nutritional needs. Now in its 38th year, PTF continues to serve the communities of Parker, Franktown, and Elizabeth. Its mission is to provide individuals and families with food, limited financial support, and other assistance to help them achieve self-sufficiency. All services are delivered with compassion, dignity, and respect by a dedicated, all-volunteer staff. Thank you, AutoNation Subaru Arapahoe and Subaru of America, Inc., for sharing the love with the Parker Task Force, its volunteers, and the people it serves.
Delivering Joy this Holiday Season to the Children's Hospital of Colorado! - Diana T
The morning of Christmas Eve, the Subaru Crosstrek sitting in AutoNation Subaru Arapahoe’s showroom was overflowing with an assortment of toys, games, and gifts. Everything was generously donated by employees and guests in support of their AutoNation DRV-PNK/ Share the Love Toy Drive. Each donation was more than just a toy; it was a symbol of hope, love, and the spirit of giving. Everything was transferred into a Subaru Ascent bound for the Children’s Hospital of Colorado (Anschutz Medical Campus.) This Toy Drive was part of a much bigger mission, one that tied into AutoNation's DRV-PNK Cancer Awareness/Research campaign and Subaru’s Love Promise. Both initiatives have long stood for supporting communities, spreading kindness, and showing that when we come together, we can make a difference in ways big and small. Together, these two forces aimed to bring joy to children who might otherwise have to spend their holidays in a hospital room rather than at home with their families. Once their Love Promise team, Austin Forde and Diana Thomas, arrived at the hospital, the staff was waiting and helped load all the gifts into two large bins to deliver to the Oncology unit’s Child Life team. These donations will be used as part of a child’s treatment plan. “Play supports a child’s healing process and eases what can sometimes be a stressful experience for families. Kids can also choose a gift to celebrate exciting events, like birthdays, holidays or finishing a procedure or treatment plan.” This Christmas Eve, the children at the Children's Hospital Colorado received more than just toys. They received hope, warmth, and the reminder that they were never alone in their fight.
Endeavor Academy Student Tour - Chris W
Students of Endeavor Academy, the Alternative High School in Cherry Creek School District, were able to gain valuable experience touring the Subaru dealership showroom and service department. Special thanks to Service Manager William Erickson and After Sales Manager Deron Lundgren for partnering with Endeavor Academy for a second year to provide students with an amazing learning experience. William and Deron guest spoke at Endeavor Academy to 30 students about the many benefits and expectations of working in the automotive industry. Shortly after the in-school guest speaking Chris Welch, CTE Business Educator, brought 22 students who are interested in pursuing a career in the automotive technology industry, for an exciting day of learning and explorations at the Subaru dealership. William was able to provide students will a behind the scenes, full access tour of the showroom and service department. Students were able to learn about all career opportunities within Subaru and understand the real-world skills necessary to be successful. Most importantly, students were able to speak with and hear stories from automotive techs who were recently in a similar situation as them and are now working towards successful careers with Subaru. Thank you to Subaru, William, Deron, and Endeavor Academy for making time to inspire students to think about their future, gain value knowledge, and providing them the opportunity to observe and talk with Subaru employees. Endeavor Academy and Subaru are excited about the continued partnership and visiting again next year.
Finding Fur-ever Homes: Welcoming the Animal Rescue of the Rockies to AutoNation Subaru Arapahoe! - Diana T
On October 18, 2024, the showroom of AutoNation Subaru Arapahoe buzzed with excitement. In partnership with Animal Rescue of the Rockies, the dealership hosted a heartwarming adoption event filled with wagging tails and hopeful hearts. Featuring Bear, Kaleesi, Sonny, Dayzee, Winter, and Sulley (aka BIG FLUFFY!) Several foster parents arrived, their furry companions in tow. The air was filled with laughter and the sound of happy barks, as attendees mingled, sharing stories of their journeys with their dogs. Each foster parent was greeted with a special Pet Parent Box, brimming with essential supplies, and squeaky toys...including the Chewbaru Crosstrek! Throughout the day, potential adopters met the adorable dogs, each one ready to find their forever home. Families laughed and played, creating connections that felt like fate. This fantastic event perfectly encapsulated the Subaru Love Promise—a commitment to not just community and adventure, but to the lives of animals in need. With wagging tails and full hearts, the day ended as a reminder of the love that drives us all home.
Empowering Young Minds - Austin F
At AutoNation Subaru Arapahoe, community is at the heart of everything we do, and we know that supporting education is one of the most impactful ways to give back. As part of the Subaru Loves Learning campaign, we had the privilege of participating in an "Adopt A Classroom" event at Samuels Elementary in the greater Denver area. The day was filled with heartwarming moments as we connected with students, teachers, and staff, all working together to build a brighter future. Our Love Promise Champions—Austin Forde, Diana Thomas, and Darnell Thomas—were honored to represent AutoNation Subaru Arapahoe in this community outreach effort. From the moment we stepped into the school, we were met with open arms by educators who pour their hearts into shaping the next generation. Their dedication was evident as they shared the challenges they face and the love they have for their students. Walking into each classroom, from Kindergarten through 5th grade, we were met with beaming smiles from the children, their excitement contagious as we brought in supplies that would enhance their learning. Whether it was books, art materials, or classroom essentials, these resources represented more than just tools—they symbolized hope and support for these young learners. The Kindergarteners were particularly thrilled to receive colorful markers and crayons, and watching their faces light up was a reminder of the joy that learning brings when children have the resources they need. The teachers at Samuels Elementary are heroes in their own right. Many shared how, despite limited budgets, they’ve gone above and beyond to ensure their classrooms are spaces of exploration, creativity, and growth. It was an honor to provide some relief, allowing these educators to focus on what they do best—nurturing and inspiring the young minds in their care. The students, from the youngest to the oldest, expressed immense gratitude. Their appreciation was evident in the way they eagerly showed us their classrooms and explained how the supplies would help them with their schoolwork. We left Samuels Elementary with full hearts, knowing that the supplies we provided would have a lasting impact on both students and teachers. Joining us for this event was Brian Saldana, a Senior Sales Associate at AutoNation Subaru Arapahoe, who brought additional enthusiasm and support. His presence reinforced our team’s commitment to community outreach and the importance of education. More than just delivering supplies, this event was about showing our unwavering commitment to the greater Denver area. At AutoNation Subaru Arapahoe, we believe that partnerships like this help to strengthen our connection with the neighborhoods we serve. By investing in education through initiatives like Subaru Loves Learning, we are contributing to a legacy of compassion, care, and growth. Through this campaign, we aim to foster a brighter future for the children of Samuels Elementary and beyond. We are deeply grateful for the opportunity to give back to our community, and we look forward to continuing this meaningful work in the years to come. At AutoNation Subaru Arapahoe, we are proud to stand with Subaru in the belief that by supporting our local schools, we are helping to build a stronger, more connected community for everyone.
Subaru Loves to Care- CBCI - Lauren S
Autonation Subaru of Arapahoe partnered with the Leukemia & Lymphoma Society and CBCI through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients on June 26th.
